1. Own and drive brand storytelling across all communication touchpoints — including campaigns, seasonal narratives, product stories, and content assets.
2. Lead public relations and media strategy to secure consistent coverage in top-tier fashion/lifestyle publications and digital platforms.
3. Manage celebrity and influencer engagement, including pitching garments, maintaining stylist relationships, and tracking visibility/ROI.
4. Oversee campaign shoots, brand events, and showcase, handling end-to-end execution from creative ideation to production coordination.
5. Define and execute digital and social media strategy, ensuring consistent brand voice and growing engagement across platforms.