Job Description

Key Responsibilities

• Lead the overall calendar of integrated 360-marketing and brand campaigns across channels – digital, print, and in-store.
• Oversee campaign development across all aspects: creative, media, content, target audience, schedules, etc. Campaigns should build brand awareness, retain customers and encourage repeat purchases, generate positive word-of-mouth, generate new leads, and promote new launches.
• Work closely with the founder/ CEO and other functional heads to align with business goals.
• Monitor and analyze campaign effectiveness across ATL, BTL, and digital (Facebook & Google) and consistently improve impact and ROI.
• Design, develop & implement effective and consistent media engagements across formats.
• Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
• Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
• Identify and build a base of influencers – independent persons who can drive positive brand engagement.
• Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
• Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers

Skills and Experience

• 12-15 years of experience in lifestyle retail marketing and Brand Management
• Strong understanding of messaging (customer/influencer) and positioning
• Excellent communication skills (written and verbal)
• Excellent planning, time management, and organizational skills with the ability to manage multiple activities simultaneously
• A hands-on, participative, leadership style that encourages creative problem solving

Soft Skills

• Can-Do attitude
• Excellent time management skills with ability to prioritize the workload efficiently
• Ability to work for extended hours and give the extra mile
• Ability to retain and motivate team in challenging environment
• Excellent communication skills both written and verbal
• Eager to learn new technologies
• Enthusiastic and energetic
• Positive attitude
• Excellent communication skill
• Can manage tight timeline delivery

Skills

Offline Marketing Marketing Campaigns online marketing Brand Campaigns Marketing Budget Marketing Strategy Strategic Marketing Planning Digital Campaigns Strategic Marketing Leadership Skills Brand Marketing Marketing Management Digital Branding

Education

• UG: B.B.A/ B.M.S in Management
• PG: MBA/PGDM in Advertising/Mass Communication, Marketing, Operations

Work Experience Requirements

• 12 - 15 years in Retail Company

Other Requirements

• Role - Head - Marketing
• Industry Type – Retail background
• Department: – Marketing & Communication
• Employment Type: – Full Time, Permanent
• Role Category: Marketing
• Reporting to: CEO