Job Description

we are looking for should ideally be from a retail background with exposure to both traditional and digital marketing. This role includes all ATL, BTL, and digital marketing initiatives for the brand such as PR, store events, Facebook & Google campaigns, CRM, and social media.

Key Responsibilities

• Lead the overall calendar of integrated 360-marketing and brand campaigns across channels – digital, print, and in-store.
• Oversee campaign development across all aspects: creative, media, content, target audience, schedules, etc. Campaigns should build brand awareness, retain customers and encourage repeat purchases, generate positive word-of-mouth, generate new leads, and promote new launches.
• Work closely with the founder/ CEO and other functional heads to align with business goals.
• Monitor and analyze campaign effectiveness across ATL, BTL, and digital (Facebook & Google) and consistently improve impact and ROI.
• Design, develop & implement effective and consistent media engagements across formats.
• Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
• Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
• Identify and build a base of influencers – independent persons who can drive positive brand engagement.
• Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
• Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers

Skills and Experience

• 12-15 years of experience in lifestyle retail marketing and Brand Management
• Strong understanding of messaging (customer/influencer) and positioning
• Excellent communication skills (written and verbal)
• Excellent planning, time management, and organizational skills with the ability to manage multiple activities simultaneously
• A hands-on, participative, leadership style that encourages creative problem solving

Location: Kalaghoda, Mumbai

Reporting to: CEO