About Role:

As the Head of Visual Merchandising (VM), you will serve as the creative visionary behind the development of visually captivating in-store experiences for our retail apparel brand. Your unique blend of creativity, strategic acumen, and leadership prowess will be pivotal in elevating our brand's presence, amplifying sales, and ensuring a consistently impactful visual identity across all our retail outlets.

Primary Duties:

1. Craft and implement a comprehensive VM strategy in alignment with our brand's overarching objectives and customer expectations.
2. Transmute brand guidelines into innovative and compelling visual displays that resonate deeply with our target audience.
3. Supervise the spatial arrangement, design, and presentation of merchandise within stores to optimize aesthetic appeal and enhance customer flow.
4. Collaborate closely with our project team to orchestrate store layouts that augment the overall shopping experience.
5. Conceive and design alluring window displays that entice customers and spotlight our latest collections.
6. Create dynamic in-store displays that narrate a captivating story, encouraging customers to explore the store further.
7. Ensure a harmonious presentation of products, in sync with our brand aesthetics and reflecting the latest fashion trends.
8. Work closely with the merchandising team to curate collections and assortments that deeply resonate with our target demographics.
9. Provide mentorship and leadership to the VM team, nurturing creativity, teamwork, and professional development.
10. Offer guidance on design concepts, execution techniques, and industry best practices.
11. Establish and communicate VM guidelines to maintain uniformity across all our stores and outlets.
12. Conduct routine store visits and audits to guarantee compliance with our visual standards.
13. Stay abreast of industry trends, competitor VM strategies, and emerging technologies.
14. Integrate innovative concepts and technologies to keep our brand's VM approach contemporary and cutting-edge.
15. Collaborate closely with cross-functional teams, including marketing, operations, and store managers, to align VM initiatives with promotional activities and campaigns.
16. Effectively convey VM strategies and expectations to ensure a cohesive brand experience.
17. Periodically identify top-performing product categories and concurrently develop and execute strategies to enhance the performance of underperforming categories.
18. Evaluate the category contribution of each merchandise and devise VM designs that give the necessary visibility to each category, thereby boosting sales for lower-performing categories.

Qualifications and Requirements:

• Bachelor's degree in Visual Merchandising, Fashion Design, Marketing, or a related field. A Master's degree is a valuable asset.
• A proven track record of at least 5 years as a Visual Merchandising Manager or Director of VM within the retail apparel industry.
• Profound creative and artistic skills with an acute eye for detail and design aesthetics.
• Demonstrated leadership and team management experience, with the capacity to inspire and guide a creative team.
• Proficiency in design software and tools such as Adobe Creative Suite, Photoshop, Illustrator, or other visual design applications.
• Exceptional communication and presentation skills to effectively convey visual concepts and ideas.
• A strong analytical mindset for assessing the efficacy of VM strategies.
• Capacity to multitask and oversee multiple projects across diverse locations.
• A passion for fashion coupled with a profound understanding of customer preferences.
• Willingness to travel to stores and locations as required.
• Capability to analyze sales reports and survey results.
• Self-monitoring to maintain high-quality work standards.

Job summary

• Function: - Sales & Marketing
• Sub Sector: – Head of Visual Merchandising
• Location: – Noida
• Job Type: – Full Time, Permanent

#Merchandising #Visual Merchandising #Marketing #Retail Marketing